From the category archives:

Customer Focus

An original post by Mark Hurst
A recent Wired magazine cover story (here) asks, “Do you really want to be like Steve Jobs?” In it, the author proposes two types of entrepreneurs. First are the “acolytes,” workaholics who try to emulate Jobs by being “direct” (that is, rude) to employees when their work isn’t up to [...]

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An original post by Seth Godin
A guy walks into a shop that sells ties. He’s opened the conversation by walking in.
Salesman says, “can I help you?”
The conversation is now closed. The prospect can politely say, “no thanks, just looking.”
Consider the alternative: “That’s a [insert adjective here] tie you’re wearing, sir. Where did you buy it?”
Conversation [...]

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Well over 6 million people have viewed this VIDEO, so if you haven’t – enjoy and if you have – it’s a great reminder.
Suggested by Gary MacDonald’s* friend Julio Garreaud*.  They use this video when discussing team building and also customer service.
I think that it applies to all leaders.
http://www.youtube.com/watch?v=Cbk980jV7Ao
_______________________________________________________
Culture and organization leadership are directly [...]

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An original post by Chris Brogan
I’m in Latvia, and I try to stay connected to my family while I’m on the road. Recently, my 5 year old, Harold, has taken to texting using Kat’s phone. In person, Harold likes to tell me about video games and YouTube clips and his own iterations of other creative [...]

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An original post by Seth Godin
Loyalty is what we call it when someone refuses a momentarily better option.
If your offering is always better, you don’t have loyal customers, you have smart ones. Don’t brag about how loyal your customers are when you’re the cheapest or you have clearly dominated some key element of what the [...]

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An original post from Mark Hurst
“Have you watched someone trying to install the app?” This was my question recently to the startup company asking for my take on their mobile product.
Good product, with good functionality once it was up and running, but a bear of an install. I actually couldn’t get through the process without [...]

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An original post by Andy Nulman
Here’s a big statement to start your day:
A dinner at Chicago’s Alinea restaurant should be obligatory for every major executive in America.
Here’s why.
I’m no “foodie,” but a 35-year business career has taken me to some of the finest food emporiums all over the globe.
Well, nothing, but nothing, has even come [...]

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A very well done ‘Just Thinking’ post from John Caswell
Ah, sorry to bother you Mr. CEO, Sir…
Excuse me Mr. CEO, Sir? Um . . I know you’re busy, and important and stuff. I mean, running the business is very important and - ah – I hate to bother you, Sir. I will only take a minute. Ok, Sir? See, [...]

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An original post from Seth Godin
Acquiring and processing user feedback is a choice.
There are good reasons to hide from it:

You might believe that inviting disgruntled customers to call or write to someone who will actually take action will encourage them to become more disgruntled. If [...]

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An original post from Mark Hurst
Which would you rather do…
• create a experience that, even if you don’t particularly care for it yourself, becomes wildly popular and puts your name on the map?
• …or… create an experience you firmly believe in, no matter how popular (or not) it becomes?
Here I’m talking about any experience. You [...]

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