Providing a framework, a forum, and idea contributors to improve organizations in the Internet Era.
From the category archives:
An original post by Seth Godin
Loyalty is what we call it when someone refuses a momentarily better option.
If your offering is always better, you don’t have loyal customers, you have smart ones. Don’t brag about how loyal your customers are when you’re the cheapest or you have clearly dominated some key element of what the [...]
{ 0 comments }
Print This Post
An original post by Andy Nulman
Here’s a big statement to start your day:
A dinner at Chicago’s Alinea restaurant should be obligatory for every major executive in America.
Here’s why.
I’m no “foodie,” but a 35-year business career has taken me to some of the finest food emporiums all over the globe.
Well, nothing, but nothing, has even come [...]
{ 1 comment }
Print This Post
An original post from Karl Moore and Peter Neely
To date, companies have embraced social networks by setting up Facebook and LinkedIn pages. Many view these as an extension of their current marketing mix and offer product information, sales notices and contact information which is no different from their website. Many companies have also started using [...]
{ 0 comments }
Print This Post
An original post from: Jerry Tarasofsky
These two simple words have important application in both dealing with our customers and our people.
When I was CEO of iPerceptions, we were always fighting the renewal syndrome that most if not all businesses face. What do we need to do to keep our customers continuing to use our [...]
{ 1 comment }
Print This Post
An original post from: John Caswell
“If we do this together then we can create exponential value. If we do it separately we could still get there but later…much later…”
“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed” – Charles Darwin
In the last 10 [...]
{ 0 comments }
Print This Post
