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From the category archives:
An original post by Bryan Eisenberg
On my way to writing about pricing tables, Jeffrey (my brother and business partner) shared with a client his thoughts on the use of “free.” I insisted that before discussing pricing in this column he should help me cover the phenomenon of free. After all, shouldn’t we discuss price before [...]
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An original post by Seth Godin
Loyalty is what we call it when someone refuses a momentarily better option.
If your offering is always better, you don’t have loyal customers, you have smart ones. Don’t brag about how loyal your customers are when you’re the cheapest or you have clearly dominated some key element of what the [...]
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An original post by Andy Nulman
Here’s a big statement to start your day:
A dinner at Chicago’s Alinea restaurant should be obligatory for every major executive in America.
Here’s why.
I’m no “foodie,” but a 35-year business career has taken me to some of the finest food emporiums all over the globe.
Well, nothing, but nothing, has even come [...]
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An original post (circa December 2008) by Chris Brogan
The company FootJoy has a custom shoe division called MyJoys, where they can make various color and logo combinations on shoes that you order. These variations amount to something like 250,000 custom shoes you could potentially order. (Yes, I know that Nike is doing that, too. That’s [...]
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An original post by Andy Nulman
These words are not merely essential for my professional well-being, but I suspect could–make that “should”–be the mantra for everybody who’s trying to cut their swath in today’s hyper-competitive business landscape.
People say that by running the Just For Laughs Comedy Festival and its TV/digital output, I’m in a creative business. [...]
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By: Bryan Eisenberg
Advertising guru, Roy Williams likes to say “Advertising only accelerates the inevitable” today I would add that “Social media only accelerates the inevitable.”
The point is simple, if you have a good business, with strong values, a great product/service, that takes good care of employees and customers, advertising will help amplify your great story and your [...]
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By: Alan Webber
When was the last time you went into a retailer and the owner gave you a hug?
I got one on Saturday. Again.
I went into the very chic San Francisco clothier Wilkes Bashford to see what changes a new owner would make in a store that has a very exalted reputation–and prices [...]
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