From the category archives:

Market Foresight

A very well done ‘Just Thinking’ post from John Caswell
Ah, sorry to bother you Mr. CEO, Sir…
Excuse me Mr. CEO, Sir? Um . . I know you’re busy, and important and stuff. I mean, running the business is very important and - ah – I hate to bother you, Sir. I will only take a minute. Ok, Sir? See, [...]

{ 0 comments }

Share/Bookmark
Print This Post Print This Post

An original post from Seth Godin
[If you are a leader you should read Seth’s new book.]
My latest book, We Are All Weird, came out 8 weeks ago, to very strong reviews and gratifying feedback.
It’s likely you haven’t had a chance to read it yet. I hope you’ll give it a shot. (The Kindle edition runs [...]

{ 0 comments }

Share/Bookmark
Print This Post Print This Post

An original post from Mark Hurst
Which would you rather do…
• create a experience that, even if you don’t particularly care for it yourself, becomes wildly popular and puts your name on the map?
• …or… create an experience you firmly believe in, no matter how popular (or not) it becomes?
Here I’m talking about any experience. You [...]

{ 0 comments }

Share/Bookmark
Print This Post Print This Post

An original post from Mitch Joel
How do you truly push ideas to the right space? How do you truly re-invent the industry you serve?
It’s easy to get analytical. It’s easy to look at the raw data. It’s also (somewhat) easy to look at how things have been, and think about how to push that thinking [...]

{ 0 comments }

Share/Bookmark
Print This Post Print This Post

An original post from Mitch Joel
It’s important for a brand to understand their new role as a Publisher. It’s important for a brand to understand that nothing happens unless they are interesting. It’s also important for a brand to understand that none of that matters unless they are relevant.
A lot of people confuse “being relevant” [...]

{ 0 comments }

Share/Bookmark
Print This Post Print This Post

An original post from: Max Garfinkle
Opportunities need to be recognized.
Leaders in management have to be skilled in searching for strategic opportunities, those that can contribute to the continuity and long-term success of their enterprise.
They have to anticipate what customers might want ahead of the customers’ awareness of these desires. Leaders in management have to anticipate [...]

{ 0 comments }

Share/Bookmark
Print This Post Print This Post

An original post from David Maister
One of the most common and confusing terms in business today is “client centricity” or “client focus.” Many businesses claim to have it. Few are clear about what they mean by the term.
Charles Green, my coauthor on Trusted Advisor has a wonderful analogy. He points out that many companies have [...]

{ 0 comments }

Share/Bookmark
Print This Post Print This Post

An original post from: Mitch Joel
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire industry they serve?
Its very survival could depend on it.
The truth of the matter is that the business world is changing. Not year by year, but moment by moment. Big business [...]

{ 0 comments }

Share/Bookmark
Print This Post Print This Post

An original post from: Avinash Kaushik
[On the role of web analytics in today's organizations]

I have to admit that I love the web. Love, love, love.
It’s quite simple really, in our humble history there are few things that have transformed human beings in the way that web has. And to think that it is still [...]

{ Comments on this entry are closed }

Share/Bookmark
Print This Post Print This Post

By: Jerry Tarasofsky
Louis Pasteur is said to have coined this phrase in response to colleagues who were mocking his discovery of pasteurization as pure luck.
The organization equivalent of a prepared mind is the capability of market foresight. Fortune favors forward-looking organizations that scan their environment for emerging trends and use their expanding awareness for [...]

{ 1 comment }

Share/Bookmark
Print This Post Print This Post