Providing a framework, a forum, and idea contributors to improve organizations in the Internet Era.
From the category archives:
Leadership learning from commercial advertising
A VIDEO ad that pays homage to creativity
http://www.ted.com/initiatives/aws/xylophone.html
With thanks to Mitch Joel
____________________________________________________
Demonstrating the value of any product or service or differentiating it is always challenging. This post is brought to you by the people who created the innovative Organization Optimizer.
{ 0 comments }
Print This Post
Learning from Advertisements.
A VIDEO ad from Mazda on what leadership means –
http://www.ted.com/initiatives/aws/defy_convention.html
With thanks to Mitch Joel
____________________________________________________________
Innovation is one of the Strategic Challenges within the universal framework of organizations’ of any type and size when you apply the Organization Optimizer diagnostic
{ 0 comments }
Print This Post
An original post (circa December 2008) by Chris Brogan
The company FootJoy has a custom shoe division called MyJoys, where they can make various color and logo combinations on shoes that you order. These variations amount to something like 250,000 custom shoes you could potentially order. (Yes, I know that Nike is doing that, too. That’s [...]
{ 0 comments }
Print This Post
An original post by: John Caswell
“Intangibles now drive everything. Don’t just measure what can be measured…”
For many years the ‘idea’ of measuring fixed assets has been the fashion. The only yardstick. While this is understandable – and not completely wrong – in the 21st Century it misses the mark by a mile. It misses the [...]
{ 0 comments }
Print This Post
An original post from: Mark Hurst
I love OXO products – those easy-to-use kitchen tools with the handy rubber grips. The vegetable peeler and apple corer are in constant use at my house.
Product developers everywhere could learn a lesson from OXO’s angled measuring cup, which was born out of some very simple, very smart research.
In the [...]
{ 0 comments }
Print This Post
